Graceann's career has placed her on the forefront of brand building, product development, and organizational transformation. She brings a strong track record of partnering with the C-Suite to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping early-stage companies crystalize their brand positioning to accelerate growth.
Prior to joining CHAiNGE, Graceann ran her own brand and content consultancy, Playbook Studio. Graceann Bennett was the Chief Solutions Officer for Dow Jones in 2017/18 where she was responsible for harnessing the influence, intelligence, and perspective from across the company to solve problems in innovative ways and unlock new value for clients. In 2016/17, she was a founder of Omnicom Group’s We Are Unlimited, the first of its kind, collaborative agency built for the McDonald’s business that has inspired an industry-wide shift in agency structuring. In that role, she pioneered a new approach to brand strategy based on real-time, data-driven insights shaped by experts across digital, social, retail, and human behavior. Graceann has headed up strategy at major advertising agencies including Ogilvy, Leo Burnett and M&C Saatchi working on famous global campaigns for Dove, Volkswagen and the Mormon Church.
Dedication to her craft as well as the culture, talent, and diversity of her teams is core to Graceann’s success. With decades of experience, she has remained relevant and tapped into trends and is well connected to a vibrant network of the best resources needed for businesses to succeed today.
Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN, and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company and as Global Ambassador for The SmartWoman Project -- a venture using mobile technology to empower women with education and social connectivity.
Areas of Expertise:
- Brand Strategy
- Integrated Marketing
- Content Creation
- Consumer Insights
- Behavioral Psychology
- Leading Integrated Teams
- Research & Analysis
- Data & Analytics
- Thought Leadership
- Product Development
- Public Speaking
- Storytelling
- Business Development
- Value Creation
Role:
To work directly with the CEO on all brand and marketing initiatives to drive customer acquisition and build brand value.
Responsibilities:
Develop and lead global marketing campaigns to drive acquisition, engagement, and loyalty. Build a team of internal and external resources to create and manage demand generation, customer experience, advertising, marketing, brand identity, partnerships, customer insights, market research, media, and public relations.